Top 5 Beauty Retail Apps on Android in the UK: Q2 2023 Performance

In the second quarter of 2023, the top five beauty retail apps on Android in the United Kingdom showed varied performance trends. Here is a breakdown of their downloads, revenue, and weekly active users.

LOOKFANTASTIC -Beauty Shopping saw a fluctuating download trend. Starting with 7.9K downloads at the end of March, the app experienced peaks, notably reaching 10.2K in the week of May 8. However, downloads declined towards the end of the quarter, finishing at approximately 5K. Weekly active users exhibited a similar pattern, peaking at 61.3K in early May before stabilizing around 50.6K by the end of June.

Superdrug - Beauty and Health consistently increased its download count, starting from 5.1K at the end of March and peaking at 6.6K in late May. Weekly active users also showed a steady upward trend, rising from 13.9K to 15.6K over the quarter.

Cult Beauty: Beauty & Makeup experienced a more variable download trend. Downloads started at 3.2K at the end of March, fluctuating throughout the quarter, and ended at 2K in late June.

CHARLOTTE TILBURY displayed significant growth in downloads, starting from zero in early May and reaching a high of 8.4K by the end of June. Weekly active users followed this upward trajectory, increasing from 74 in mid-May to 6.7K by the end of June.

BEAUTY BAY maintained a relatively stable download rate, starting at 841 and ending at 580 downloads. Weekly active users hovered around the 6.8K mark, with slight fluctuations throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.